Posted by: runningwinegirl | February 23, 2010

Welcome #TweenPR Chat!

Hello and welcome! While out for a glass of wine with my longtime, good friend @nicoleprexec, we both noted that there was a huge hole in the Twitter chat arena targeting mid-level public relations professionals.

Being at the four-to-eight year mark is an awkward time. I have more than four years of agency experience but come September, I’ll have an additional two years of freelancing under my belt working as a PR consultant for my brother’s business.  I’ve also spent the past year working with a VA vineyard on a social media strategy. I’ve been running accounts, advising clients,  managing interns and creating campaigns throughout my career, but there is still so much to learn. Social media didn’t exist when I started. Having a journalism background, it’s been awesome watching the evolution of media. 

We all move forward in our careers at different paces.  Whether you’ve been in PR for several years or just a few, it’s time to move to that next level. We look forward to making this a chat a place where PR professionals in the industry can come together to discuss current industry issues and network. In addition we look forward to sharing with you all our insight on how we progressed and are moving forward. To help us through this #TweenPR time, we’ve brought on board our lead mentor – none other than the fabulous @Shonali!

More about Shonali Burke: Shonali is an accredited, award-winning communications consultant and sought-after speaker based in the Washington, D.C., metro area with a national reach and international network.

With more than 14 years communications experience, her forte is measurable, results-based strategic communications—highly personalized world-class communication services where her clients goals are the top priority. In short, she is an agency of one. KD Paine & Partners and The Measurement Standard declared her a measurement maven, and PRWeek named her to its inaugural “Top 40 Under 40” list of public relations professionals in the United States.

Shoanli adheres to IABC’s Code of Ethics and is often quoted in industry publications on public relations issues. She serves as President for IABC/DC Metro and is on IABC’s International Accreditation Council. She also teaches Not-for-profits in the Digital Age for Johns Hopkins University’s M. A. in Communications program. You can also catch her blogging at Waxing UnLyrical and on Twitter.


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